Backpack Buddies Day

Social media campaign: a 24-hour fundraising drive for the Inter-Faith Food Shuttle

$20,000 raised in 24 hours

BackPack Buddies is an Inter-Faith Food Shuttle program designed to provide children from low-income households with nutritious, kid-friendly groceries for the weekend when free school lunches and breakfasts are not provided.

My contributions:
Social media (scheduling, graphic design, 24-hour monitoring, live Tweeting, etc)
Email marketing
Scavenger hunt

Looking for more?
PrintDigitalFeatured: FestivalFeatured: Magazine